FOR EVERY GIRL

Brand identity design for The Sweaty Betty Foundation. The Foundation’s mission is to empower women and girls from every background to get active, and stay active, for life. 

Inspired by Sweaty Betty’s existing spherical icon shapes, the logo form depicts a rising sun. It is indicative of the optimistic and forward thinking outlook of the foundation and represents the journey of self-discovery through adolescence. 

Creative Direction: JESS WELLS + RYAN SPACEY. Copy Direction: MATILDA EGERE-COOPER. Senior Copy Writer: ELIZABETH PANKURST-MOFFAT. Motion Direction: LUCIA ARANGUREN. Motion Design: ELLA WILLIES. Digital Direction: BEN KENNEDY. Digital Design: KELLY HARDING.