Creative leader specializing in brand-defining visual direction.




With fifteen years of experience across premium fashion and lifestyle brands in the UK and North America, I evolve and curate brand worlds that resonate.

A strategic and instinctive creative, I work at the intersection of concept and execution — translating long-term brand vision into cohesive campaigns, editorial storytelling, and digital experiences that are both culturally resonant and commercially purposeful. 

My approach is grounded in a deep respect for brand narrative, aesthetic consistency, and the kind of thoughtful, detail-oriented craft that results in truly distinctive creative work.

Currently Associate Creative Director at Banana Republic, I lead global 360 campaign creative direction across all platforms from concept through to delivery, working in close collaboration with creative, marketing, retail and product leadership. 

I have a strong track record of building and mentoring high-performing creative teams — managing across art direction, production, and external collaborators including industry-leading photographers, stylists, and filmmakers — while fostering a culture that balances creative ambition with clarity and efficiency. 

Born in Germany and raised in the UK, I am based in San Francisco and have held senior creative roles at Banana Republic, Sweaty Betty, Lululemon, The Fold London, and Aritzia. I bring to every team an easy-going, people-first mindset, a commitment to quality, and the experience to lead creative work that bridges brand integrity with real-world impact.