THE SUPER SOFT

Campaign design direction for Sweaty Betty’s newest legging: The Super Soft. One of their biggest franchises launches to date, the launch aims to position the brand as a leading figure in the legging market, communicate key product USPs and explore the dualities of the collection.

Creative Direction: JESS WELLS + RYAN SPACEY. Copy Direction: MATILDA EGERE-COOPER. Senior Copy Writer: ELIZABETH PANKURST-MOFFAT. Motion Direction: LUCIA ARANGUREN. Motion Design: ELLA WILLIES. Digital Direction: BEN KENNEDY. Digital Design: KELLY HARDING.