THE RĒ•SPIN EDIT

Visual direction for the Halle Berry x Sweaty Betty The rē•spin Edit collaboration, the largest collaboration Sweaty Betty have curated to date. Working closely with Halle Berry’s team to develop the design direction for the collaboration across a bespoke VIP gifting experience, custom retail design, in-store POS activations, look books and custom packaging. 

Drawing inspiration from the collection that is rich in contrasts and inspired by the ancient practice of Japanese Jiu-jitsu, the design approach that has a subtle feminine power and strength, and is confident in it’s use of a restrained colour palette combined with opposing textures.